Web Re-design for Lachlan Hughson
🎯 Project Goals
- Modernize the visual identity to reflect Lachlan Hughson’s expertise in finance and advisory services.
- Improve user experience (UX) with intuitive navigation, clear service offerings, and stronger calls to action.
- Enhance responsiveness across devices—mobile, tablet, and desktop.
- Boost lead generation through optimized landing pages and contact forms.
🔍 Challenges Identified
- Outdated, text-heavy layout with minimal visuals or branding continuity.
- Poor mobile display causing usability issues on smaller screens.
- Unclear presentation of services and value proposition.
- Low engagement levels due to lack of compelling CTAs.
🛠️ Solutions Delivered by Digi Grow House
- Refreshing design aesthetic: Adopted a clean, professional palette (blues, grays) paired with high-quality photography and bold typography.
- Structured content layout: Reorganized the homepage into digestible sections—about, services, case highlights, testimonials, CTA.
- Mobile-first strategy: Fully responsive design ensuring smooth interaction on all devices.
- Clear UX flow: Persistent header navigation, succinct service summaries, and visible contact buttons (“Schedule a Consult,” “Download PDF”).
- Lead capture enhancements: Integrated optimized contact forms, downloadable resources, and newsletter signup functionality.
🚀 Results & Impact (Hypothetical Metrics)
- 25% increase in mobile engagement and session duration.
- 40% uplift in form submissions and PDF downloads.
- Brand perception improved through elevated aesthetics, professionalism, and confidence.
- Stronger lead pipeline, empowering ongoing advisory growth.
✨ Summary
Digi Grow House transformed LachlanHughson.com from a dated informational site into a polished, user-centric platform. The redesign reflects Lachlan’s financial expertise, enhances user engagement across devices, and drives actionable leads—aligning digital presence with business goals.
